The inclusion of rugby at the Olympic Games in Rio in 2016, in the form of the more dynamic and shorter Rugby Sevens which involves smaller teams, is also likely to help drive growth. REUTERS/Russell Cheyne/Filesīut Carter would need to work for more than 24 years to earn what football’s Cristiano Ronaldo is paid a year - a sign of the yawning gap in the financial firepower of the two sports.Īlthough rugby union has more than 7 million players worldwide it is dwarfed by its bigger and brasher rival, is largely limited to its colonial roots and is yet to produce a stand-out star who transcends the sport globally.īut results at the Rugby World Cup that is under way in England show emerging nations starting to challenge the traditional giants, and there is growing participation in large countries such as the United States, China and Russia. New Zealand's Dan Carter plays against Argentina in the IRB Rugby World Cup 2015 Pool C match at Wembley Stadium in London in this Septempicture.
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